International Journal of Advertising

期刊基本信息

期刊名称：International Journal of Advertising

期刊ISSN：0265-0487

期刊数据表：

International Journal of Advertising英文简介：

The International Journal of Advertising (IJA) publishes original contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives. It includes: advertising and media, direct marketing, sales promotions, sponsorship, public relations and integrated marketing communications (IMC). There are three features that distinguish IJA, which collectively provide a unique position for the journal. 1. IJA focuses on issues of concern to practitioners, academics and policy-makers from a conceptual perspective.2. IJA has an underlying interest in public policy relating to marketing communications, which is regularly addressed in the journal and in frequent special issues.3. The make-up of the IJA Editorial Advisory Board provides a comprehensive and genuinely international pool of reviewers. Each submission is assessed by three reviewers in a double-blind process.

International Journal of Advertising中文简介：

《国际广告杂志》（IJA）从学术、从业者和公共政策的角度发表了有关营销传播各个方面的原创文章。它包括：广告和媒体、直接营销、促销、赞助、公共关系和综合营销传播（IMC）。IJA有三个特点，它们共同为期刊提供了独特的定位。1、IJA从概念的角度关注从业者、学者和政策制定者关注的问题。2、IJA对与营销传播相关的公共政策有着潜在的兴趣，该政策定期在期刊上发表，并经常出现特殊问题。3、IJA编辑咨询委员会的组成提供了一个全面的、真正的国际评审团。每一次提交都由三名评审员在双盲过程中进行评估。

International Journal of Advertising在线问答：