PSYCHOLOGY & MARKETING

期刊基本信息

期刊名称：PSYCHOLOGY & MARKETING

期刊ISSN：0742-6046

期刊数据表：

PSYCHOLOGY & MARKETING英文简介：

Psychology & Marketing (P&M) publishes original research and review articles dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, P&M serves practitioners and academicians in the fields of psychology and marketing and is an appropriate outlet for articles designed to be of interest, concern, and applied value to its audience of scholars and professionals. Manuscripts that use psychological theory to better understand the various aspects of the marketing of products and services are appropriate for submission. P&M fosters the exploration of marketing phenomena spanning the entire spectrum of offerings (products & services), price, promotion (advertising, publicity, public relations, and personal selling), place (channels and distribution), and politics (public opinion, law, and ethics), all revolving around the individual and collective psyche of consumers. Manuscripts may be conceptual or empirical in nature, and feature quantitative and/or qualitative analysis. Manuscripts may deal with business-to-consumer, business-to-business, and not-for-profit business and organizational issues. Also appropriate for submission to P&M are case studies, cross-cultural research, and psychological studies or profiles of individuals or groups with clear marketing implications.

PSYCHOLOGY & MARKETING中文简介：

《心理学与市场营销》(P&M)出版了关于心理学理论和技术在市场营销中的应用的原创研究和评论文章。作为一份跨学科的期刊，P&M为心理学和市场营销领域的从业者和学者提供服务，是为其学者和专业人士的读者提供感兴趣、关注和应用价值的文章的合适渠道。运用心理学理论来更好地了解稿件营销的各个方面的产品和服务是适合投稿的。P&M促进对营销现象的探索，这些现象涵盖了产品(产品和服务)、价格、促销(广告、宣传、公共关系和个人销售)、地点(渠道和分销)、政治(舆论、法律和道德)等各个领域，所有这些都围绕着消费者的个人和集体心理。手稿在性质上可能是概念性的或经验性的，并具有定量和/或定性分析的特征。手稿可以处理企业对消费者，企业对企业，以及非营利企业和组织的问题。同样适合提交给P&M的还有案例研究、跨文化研究、心理学研究或具有明确营销含义的个人或团体简介。

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